Coyotes

Commercial

A rallying cry for the Arizona fans, this promotional spot opened the season. I led the graphics team in the drawing, ripping and otherwise 'dirtying' of the footage that came back. Creating a layer of attitude that helped personify the Coyotes underdog message.

A series of social videos were also created with the same look and feel. I helped coordinate and build assets for re-use throughout the campaign. 

Credits

Director

Konstantinos Psimaris

Designers

Joe Dunlap

Chris Lee

Editor

Max Paolucci

ACD, Animation Lead

Chris Lee