Coyotes
Commercial
A rallying cry for the Arizona fans, this promotional spot opened the season. I led the graphics team in the drawing, ripping and otherwise 'dirtying' of the footage that came back. Creating a layer of attitude that helped personify the Coyotes underdog message.
A series of social videos were also created with the same look and feel. I helped coordinate and build assets for re-use throughout the campaign.
Credits
Director
Konstantinos Psimaris
Editor
Max Paolucci
Designers
Chris Lee, Joe Dunlap
Animator
Chris Lee, Joe Dunlap
Work
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