Illuminating what's possible for the business insider in financial trading. I directed, designed and animated this promo. The goal? Show off the new brand, alongside a manifesto video reintroducing the brand to newcomers.
I particularly enjoyed the design phase, given a simple style guide to follow colors, and typography only. The entire project took a little over 2.5 months and involved the help of an additional animator. Stills from the production can be seen below. Enjoy!
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