UVA Financial Aid

Explainer

Helping students navigate through the uncertain waters of college tuition. This was a particularly rewarding project. I was able to pull some of the other animators to assist, and it became a genuinely collaborative effort with a great client spurring us along.

For this one, our goal was to create a simple graphic device through the contrast of light and dark. Light became the device to reveal simple truths about UVA's financial aid offering, in contrast to the jargon and misdirection of traditional financial aid assistance. 

I functioned as team leader, helping concept, and coordinate team members through the various sections, as well as animate the first half of this spot with Joe's excellent illustration work leading the way. 

Credits

Director + Animator

Chris Lee

Designer

Joe Dunlap

Animators

Evan Wright

Timothy Skinner

Joe Dunlap

Produced by

160over90