Helping students navigate through the uncertain waters of college tuition. This was a particularly rewarding project. I was able to pull some of the other animators to assist, and it became a genuinely collaborative effort with a great client spurring us along.
For this one, our goal was to create a simple graphic device through the contrast of light and dark. Light became the device to reveal simple truths about UVA's financial aid offering, in contrast to the jargon and misdirection of traditional financial aid assistance.
I functioned as team leader, helping concept, and coordinate team members through the various sections, as well as animate the first half of this spot with Joe's excellent illustration work leading the way.
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