UVA Financial Aid
Explainer
Helping students navigate through the uncertain waters of college tuition. This was a particularly rewarding project. I was able to pull some of the other animators to assist, and it became a genuinely collaborative effort with a great client spurring us along.
For this one, our goal was to create a simple graphic device through the contrast of light and dark. Light became the device to reveal simple truths about UVA's financial aid offering, in contrast to the jargon and misdirection of traditional financial aid assistance.
I functioned as team leader, helping concept, and coordinate team members through the various sections, as well as animate the first half of this spot with Joe's excellent illustration work leading the way.
Credits
Director + Animator
Chris Lee
Designer
Joe Dunlap
Agency
160over90
Additional Animators
Evan Wright, Timothy Skinner
Work
Adobe Max 20203D Design, Animation
Adobe Max 20193D Design, Animation
Orion AdvisorDesign, Animation
UVA BicentennialAnimation
World Without TempleDesign, Animation
Main Titles for Bill Murray StoriesDocumentary, Titles
Google Attract LoopRetail
Under ArmourCommercial Series
Luigi's Water IceCommercial
Eagles, Everything and MoreCommercial
CoyotesCommercial