International Champions Cup
Broadcast Package
The ICC cup came to 160 for a re-brand. They brought me on to animate the opener they would use at the start of the game, which was based on this muted gold, white and black color palette. A unique color combination for a sports brand.
These muted colors were contrary to most chrome and reflective sport branding so I naturally leaned into a more mograph heavy approach, match moving and building on textures and lines with clean graphic type leading us to the reveal of the cup.
After Effects was the primary tool. C4D was used with X-Particles for the trophy details.
Credits
Role
Design / Animation
Software
After Effects / C4D
Agency
160over90
Work
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